Proudly Importing and Distributing European Foods Across Canada Since 1976
Founded in 1976, we have grown into one of Canada’s most esteemed food importers, distributors, and brand builders, proudly representing over 50 brands across 20 categories with a diverse portfolio of products sourced from around the world.
Sol & Freddy
S&F Founders
1976
We offer a seamless service to Canadian retailers, delivering nationwide and to a fast growing distribution network in North America. We have a passion and knowledge of the Canadian grocery and specialty food sector, with over 40 years of expertise.
S&F was founded in 1976 as a food & beverage importer and distributor bringing products from around the world into the Canadian market. S&F offers a coast-to-coast distribution network and a full range of services tailored to meet your brand’s unique needs.
At S&F Food Importers, we uphold stringent quality standards in everything we do. Our focus on delivering only the finest products and services has solidified our position as the premier Food Products Distributor in Toronto.
Our mission is to provide our customers with an exceptional food experience. We believe that food transcends nourishment; it is a means to connect with family and friends, celebrate special occasions, and create lasting memories.
Our reputation has been established through offering top quality products and showcasing renowned brands and manufactures globally.
Over the years, S&F Foods has forged strong partnerships with major chain stores across Canada. As innovators in the industry, they have introduced a wide range of products through dedicated sections, gaining loyalty from both European and mainstream non-European consumers. Their commitment to excellence and deep understanding of market trends have solidified their reputation as leaders in the field.
We have a highly skilled sales team with substantial expertise and specialist knowledge in the food sector. We cover all types of trade channels from small independents, wholesalers, cash & carry and convenience stores. We thrive on building strong relationships with all our customers.
We have a dedicated sales team focused solely within the multiple retail sales channel. We pride ourselves in creating strong, long term relationships across numerous categories within each retailer.
At S&F Foods, we have a dedicated brand manager working on each brand, and our expertise and skill across the whole of the marketing mix, including both consumer and trade marketing which enables each of our brands whether big or small to receive the focus, attention, knowledge and creativity that ensures success in today’s competitive environment.
Our technical strength has been established through a long tradition of industry excellence. Led by our highly qualified in-house technical team, we are available to share our knowledge in the areas of product development, quality assurance, product sampling and grading.
